TCL Design Innovation Center (DIC) is responsible for identifying new socio-culture and lifestyle trends and translating findings into the company's overall design strategy. DIC promotes the unification and standardization of design styles and design language for TCL’s smart ecosystem of products. Professional design experts in product, engineering design, user experience, and visual communication, plus diverse backgrounds in business strategy and consumer insights, form the DIC team.
TCL Design Innovation Center (DIC) is responsible for identifying new socio-culture and lifestyle trends and translating findings into the company's overall design strategy. DIC promotes the unification and standardization of design styles and design language for TCL’s smart ecosystem of products. Professional design experts in product, engineering design, user experience, and visual communication, plus diverse backgrounds in business strategy and consumer insights, form the DIC team.
Craft near to mid-long design strategy and offer innovative directions for end-to-end design of TCL multi-category portfolio based on evolving user needs and accumulated technology expertise.
Synthesize advanced technology with new materials, and uncover new processes and concepts that meaningfully impact the needs of people and the planet.
Visualize aesthetic elements based on TCL design philosophy to illustrate product inspiration in global launch events, exhibition design, and Marcom assets like posters, advertisements, and websites.
Innovate the design of personal mobile devices which users rely on most every day: smartphones, tablets, wearables, routers, PCs, and emerging categories like foldable, AR, and VR glasses.
Design home appliances for users’ varied lifestyles: TVs, Air Conditioners, Refrigerators, Washing Machines, and Smart IoT products like Air Purifiers, Vacuum Cleaners, and Smart Door Locks.
Synergize user interface and interaction design elements for a unified TCL brand experience. Create smarter experiences across products powered by TCL AI×IOT Intelligent Technology.
Shenzhen TCL New Technology Co. Ltd., 10F, Building D4, TCL International E-city, Nanshan District, Shenzhen, Guangdong, PRC
TCL Home Appliance (Hefei) Co. Ltd., 10 Yunhu Road, Jingkai District, Hefei, Anhui, PRC
TCL Air Conditioner (Zhongshan) Co. Ltd., 3F, 59 Nantou Avenue West, Nantou Town, Zhongshan, Guangdong, PRC
TCL Communication (Ningbo) Co. Ltd., Building 5, Zone B, Ningbo R&D Park, Yangfan Road, Yinzhou District, Ningbo, Zhejiang, PRC
TCL Corporate Research (Hong Kong) Co. Ltd., 7F, TCL Building, Science Road East 22, Hong Kong Science Park, Hong Kong SAR, PRC
TCL King Electrical Appliances (Huizhou) Co. Ltd., No.78, Huifeng 4th Road, Huihuan Town, Huicheng District, Huizhou, Guangdong, PRC
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